One of the simplest ways to uncover opportunities is to map out a day in the life of your user. It’s not a new idea, but it’s effective. By looking closely at how people move through their day, you can spot the moments where your solution fits naturally.
Two examples stand out:
Social Media in China: Social media there isn’t just a tool—it’s integrated into nearly every part of daily life. A video I came across explained how these platforms connect work, entertainment, and social interactions seamlessly. The takeaway? You can’t design something truly useful without understanding how it fits into someone’s day.
Bytedance and the Attention Economy: Bytedance, the company behind TikTok, takes a deliberate approach to this. They ask: Where can video play a role in a user’s day? This question drives how they think about their product, leading them to design for specific moments—like a quick break or downtime after work.
When you map a day in the life, you’re not just solving problems. You’re learning where your solution has the most impact. It’s not about creating something flashy; it’s about creating something that works in the right moments.
This exercise is less about ideas and more about focus—knowing what matters and where you can make a difference.
References:
- youtube.com/watch?v=1SvV_e0-960
- slideshare.net/slideshow/understanding-tiktok-bytedance/238862190